What makes cushion foundation a game-changer for your makeup routine? Heavy make-up prone faces have been familiar with the innovative delivery system and multi-functional benefits of cushion foundation. In contrast to the classic, pot-based foundations, which require brushes or sponges, cushion foundations feature an in-built applicator that dispenses a fresh, even layer of product with the push of a button. Most importantly, this unique patent-pending technology allows this application method to save product, time, and money over traditional liquid foundation and tools.
Perhaps one of the biggest benefits of cushion foundation is its portability. Its slim build makes it portable, perfect for on-the-go touchups. In fact, the global cushion foundation market is expected to reach USD 229.9 million in 2021, and grow at a CAGR of 7.8% from 2017 to 2021, due to increasing popularity for on-the-go or practical-focused makeup for busy individuals. This cushion format contains foundation, as well as other skincare goodies, so you can get coverage plus skincare in one product. That means the skin gains hydration, protection from the sun, and coverage in one step — a time-saver for an ecomom on the go.
Also, cushion foundations generally provide buildable coverage, which means they can be layered up without appearing too cakey. This is perfect for those who desire a natural finish yet want to conceal blemishes. Cushions are often formulated with moisturizing agents such as hyaluronic acid, which helps keep skin supple for up to 12 hours, an essential factor for those with dry or combination skin, studies have confirmed. “They are ideal for people who want added hydration and sun protection in their makeup routine without layering heavy products,” says a skincare pro Dr. Olivia Bennett.
Cushion foundations are also suitable for all skin types. Cushion foundations are now often formulated with SPF, making them a two-in-one product that also provides UV protection. Another best selling item, the Laneige BB Cushion, is one of the products that is attributed to its skins ability to protect itself from harmful UV rays but also keep the complexion even and bright. Additionally, with plenty of shades available, the cushion’s ability to match different skin tones has made it a popular choice for anyone who wants a foundation customized to their exact skin color.
Cushion foundations have grown in both Western and Asian markets, as they offer both convenience and function. Cushion foundations are priced between $20-$60 dollars depending on the brand, making them cheaper than most high end foundations that also require separate setting sprays and primers. Hence, it’s a great option for a makeup lover who can’t afford to splurge on every product. Cushion foundation’s compact size, easy application, and skin benefits make it a must-have for the efficient cosmetic connoisseurs out there who want the quality without the fuss.
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